British Flowers Week
16th - 22nd June 2025


Since its launch in 2013, British Flowers Week has championed the UK’s cut flower industry, celebrating growers, wholesalers, and florists who work with British-grown flowers.
British Flowers Week is an annual celebration of seasonal British flowers and the talented people behind them. Whether driven by a growing appreciation of seasonality or the economic need to bolster domestic industries, contemporary British flower growers and floral designers are on the cusp of seismic change–revitalising the sector to be environmentally conscious and creatively forward-looking. Newly led by the trade association Flowers from the Farm since 2024, British Flowers Week aims to champion the sustainability of seasonal flowers and the vital economic contribution of this industry with a fresh vision and renewed energy
As we step into this new era, Flowers from the Farm is evolving into a forward-thinking trade association, committed to strengthening the presence of British-grown flowers in the marketplace. British Flowers Week 2025, running from 16th – 22nd June, will embrace this momentum and invite growers, wholesalers, and retailers to join us in celebrating with vibrant events—flower flashes, pop-ups, window displays, farm tours, collaborations, sustainable floristry workshops, and more.
We are inviting every retailer, wholesaler and grower of British-grown flowers to get involved in British Flowers Week by organising flower-filled events to inspire and engage; from flower flashes, pop-up stalls and window displays — to talks, flower-field tours, sustainable floristry workshops and demonstrations.
In London, the Garden Museum will continue to celebrate British Flowers with their annual exhibition of floral installations, open this year from Wednesday 4 – Sunday 8 June where the country’s top floral designers will be invited to build showstopping floral installations around the museum using seasonal, British-grown flowers.

About Flowers from the Farm
Promoting a financially and environmentally sustainable local cut flower industry
Flowers from the Farm is the UK’s leading professional trade association for independent flower growers, representing a network of over 1,000 members nationwide. We are dedicated to advancing agroecological growing practices that prioritise environmental responsibility and financial sustainability. Our mission is to empower our members with the knowledge, resources, and opportunities to thrive in their businesses while promoting the unique value of British-grown flowers. Through education, advocacy, and collaboration, FftF is driving innovation and excellence in the flower-growing industry, connecting growers with customers who value high-quality, sustainably produced flowers.
Media Contact
For more information, hi-res images or to arrange interviews, contact:
Image: Hawksbury Hunt
British Flower Week aims to:
Showcase the use of great British flowers, plants and foliage through great British floristry
Educate and entertain the British public with talent and tales from across the floral landscape
Encourage the public to buy more flowers, plants and foliage and use them in inventive and inspirational ways
Raise awareness of Flowers from the Farm & New Covent Garden Market and the wholesale flower sector
Look out for more over the coming months – on this website and through our social media feeds – as we build up to the main event, BFW 2025 16th – 22nd June.
#BritishFlowersWeek #BritishFlowersWeek2025
#FlowersFromTheFarm #NewCoventGardenMarket #FFTF
@flowersfromthefarm @marketflowers @FFTF
Here at New Covent Garden Market, the largest and oldest wholesale flower market in the UK, our wholesalers sell. Our experienced and knowledgeable multi-generational wholesalers have been selling a huge variety of cut flowers, plants and foliage to London and the South East for centuries.
Until relatively recently – well, the 1980s anyway – the vast majority of the product sold here was sourced from domestic growers. Today, the majority of the flowers in your high street flower shop will have been grown by large scale commercial growers and routed through Dutch auctions. But while the British industry may have reduced significantly in size, it produces consistent top quality and there is still a large volume of homegrown product on the Market during the season, which is always in high demand