New Covent Garden Flower Market is delighted to finally reveal the identity of the five outstanding florists it has commissioned for the Flower Market Photoshoot of British Flowers Week 2016. Over the course of the British Flowers Week campaign (13-19 June), their stunning British flower designs will be revealed here on www.britishflowersweek.com, on social media and through our wonderful media partners.
Between them, these five talented, creative florists represent a total cross-section of the flower industry. Each of the five florists offers a distinct floral design style and runs a different type of flower business, but all are united in their passion for British flowers and for London’s famous Flower Market.
From left: Rob Van Helden, Amanda Austin, Florence Kennedy, Anna Day, Ellie Jauncey and Philip Hammond
Without further ado, let us introduce the five super-talented florists of the Flower Market Photoshoot for British Flowers Week 2016:
Rob Van Helden of Rob Van Helden Floral Design
Rob Van Helden Floral Design | www.rvhfloraldesign.com
A Dutchman abroad, Rob Van Helden is one of the world’s leading event florists masterminding the floral decoration for glamorous, exclusive events from London to Mumbai from his flower studio in Battersea.
Amanda Austin of Amanda Austin Flowers
Amanda Austin Flowers | www.amandaaustinflowers.co.uk
The actress turned florist with a bijou flower shop on Kings Road and a cavernous studio in Vauxhall, Amanda Austin is one of London’s most highly respected florists and the preferred supplier to the most exclusive venues in town.
Florence Kennedy, Petalon
Petalon | www.petalon.co.uk
Dubbed London’s hippest florist, Florence Kennedy is a true floral entrepreneur, running a thriving flower business delivering beautiful bouquets by bike to addresses across London through a fleet of apparently gorgeous cyclists.
Anna Day & Ellie Jauncey, The Flower Appreciation Society
The Flower Appreciation Society | www.theflowerappreciationsociety.co.uk
Art graduates who met by chance in a Hackney pub, Anna and Ellie have created a fun, creative and original business, designing flowers for events, styling for product launches and writing a bestselling book.
Philip Hammond of The Dorchester
The Dorchester | www.dorchestercollection.com
The youngest designer florist in the history of the iconic luxury hotel, Philip Hammond creates the magnificent florals that adorn The Dorchester from the bedrooms to the ballrooms and the famous Promenade for afternoon tea.