Our Five British Flowers Week Florists Announced

We are delighted to reveal the identities of the five top florists commissioned to create designs exclusively for our British Flowers Week photoshoot.

All five are at the very top of their field, have a passion for seasonality and are – understandably – Flower Market devotees!

We are thrilled that they have agreed to be a part of the campaign and cannot wait to unveil their creations over the course of British Flowers Week.

These wonderful florists will be talking about their work with British flowers and showing their designs at The Garden Museum on Thursday 18 June for a special evening: “Five Florists, Five Designs: Celebrating British Flowers Week”. To book your tickets, please visit The Garden Museum’s Website.

Zita Elze

Brazilian-born Zita Elze is the award-winning floral artist, teacher, design consultant and creator of the Living Embroidery design technique, whose detailed work has appeared in countless magazines across the world. Zita’s exquisite flower shop and Design Academy in Kew are quite simply an inspiration.


Bloomsbury Flowers

Bloomsbury Flowers is the flower business of Stephen Wicks and Mark Welford with beautiful flower shops in London’s Great Queen Street and Ham’s Yard. The former Royal Ballet dancers style flowers for the Firmdale Hotels, the Royal Opera House and have written the bestselling books “Flower Arranging” and “Simple Flower Arranging” published by DK.


Jay Archer Floral Design

Young florist, Jay Archer, specialises in natural, seasonal wedding floristry with an English Garden aesthetic. Her work has appeared in pretty much every UK wedding magazine and has won recognition and industry awards. The Jay Archer Floral Design School is new to Jay’s portfolio and will provide courses and events for professionals and amateurs alike.


Jane Packer Flowers

Charlotte Slade is part of the Creative Team at Jane Packer Flowers, one of the most famous and celebrated florists and flower schools in the world.  Renowned for minimal, bold, structured or understated simplicity, Jane Packer Flowers are both distinctively elegant and refreshingly modern.


That Flower Shop

Hattie Fox, the young founder of That Flower Shop, is making her mark on the flower world with loose, wild arrangements created in her workshop in East London. Named one of “London’s hippest new florists” by the Evening Standard recently, Hattie has opened a botanical design studio and shop by fashionable Ace Hotel in Shoreditch.


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by British Flowers Week Team